To
be success in this new global marketplace, a business owner must discover a
niche market to offer their products or services where competition is limited.
There is an invisible growth ceiling placed on expanding small business
ventures, by the predator method of growth use by large multinational
corporations. Therefore, the NAHBB has introduced a parallel growth strategy,
for micro-business enterprises which allows entrepreneurs with small business
ventures to build new business trade groups and organizations, which can operate in today’s high tech
environment.
There
are currently two major business systems operating in the world today. One
caters to large multinational
corporations such as Wal-Mart and the other to Micro-Business Enterprises. The
traditional progressive step-by-step method of growth used, by small and medium
size businesses in the past, are longer available to small business owners
thanks to the Internet and the high cost of retail and office spaces.
Predators
store like Wal-Marts, Sam Clubs, Lowe’s, Target and others are wiping out the
medium size merchants. Large department stores such as Montgomery Wards and
Sears help launched the modern shopping malls, which are now the hallmark of a
viable community. They served as ankle stores helping to draw traffic to the
community shopping center/ malls. Today large predator stores wall themselves
off from mall traffic or building separate facilities thereby killing small and
medium size companies that use to occupy the shopping malls and community retail
locations.
In
this new parallel growth environment big business owners will continue to
measure success through acquisitions and size. While micro-business enterprise
owners will measure their success through production and return on investments.
Small business owners who want to grow a successful micro-business enterprise
can now use a parallel growth strategy to expand their business venture, beyond
their local markets.